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“Big Data” isn’t just a buzzword. Analytics is not a trend. The ability to analyze and leverage data is one of the most sought-after skills in today’s job market.

Photo of person typing on a laptop with a business chart on it

The business analytics MBA specialization at Baldwin Wallace University provides training in techniques and tools that can be applied immediately to solving business problems and making critical decisions, equipping graduates to tackle a range of challenges in any industry.

Make decisions based on data. Apply analytics to real business decisions. Explore computer models and statistical principles necessary to manage the complex relationships involved in an integrated organization.

Use cutting-edge platforms. Take a deep dive into prescriptive analytics and the software applications used to aggregate, analyze and report on various aspects of business intelligence.

Understand your customers. Understanding consumer behavior is key in today’s marketplace. Look for patterns in buyer behavior, measure both a return on investment and return on engagement, and present your findings and communicate recommendations using data visualization tools.

Career Outcomes

A McKinsey & Company report estimate the United States could face a shortage of up to 1.5 million data-literate managers. Globally, 51 percent of all companies surveyed by the Graduate Management Admissions Council planned to hire business graduates to fill roles such as these:

  • Business Intelligence Manager
  • Business/Operations Analyst
  • Product Analyst
  • Business Analytics Director
  • Global Marketing Analytics Manager
  • Manager of Business Analytics and Insights
  • Process Improvement Manager


Small class sizes led by thought leaders and executives from across industries provide a rich learning experience. Our instructors are focused on teaching, real-world application, and, most importantly, positioning you for career advancement. BW faculty bring first-hand knowledge and industry connections from their professional careers into the classroom.

Flexible MBA

Our flexible MBA option allows students to choose a start term (fall, spring or summer), class times (weeknight evenings or weekdays), the pace of the program and three options for attending classes (in-person, in real-time online or by watching a recording). Students can utilize all three options throughout the program based upon the most convenient option for their schedule.

Learn more about the flexible MBA

Stackable Certificates

If you're interested in earning your MBA but don't have the time to commit to a full program, our stackable certificates allow you to earn credits toward an MBA degree and earn micro-credentials along the way.

Learn more about stackable certificates


The Business Analytics MBA specialization combines powerful coursework on managing complex analytics for the modern firm with a sequence of classes designed to enhance your leadership capabilities and business knowledge.

Classes do not need to be taken in the sequence below; your advisor can help you select and register for courses throughout the program. 

Course Descriptions

Course descriptions and curriculum can be found in the University catalog.

MBA Core Courses

Course NumberCourse NameCredits
MGT-501Systems Management & Organizational Theory3
MGT-509Organizational Leadership3
BUS-526Operations Analysis Models3
ACC-548Accounting for Business Decisions3
FNC-548Financial Management I3
MKT-551Strategic Marketing3
FNC-581Managerial Economics3
BUS-670Strategic Management3

Business Analytics Specialization (Select three courses)

Course NumberCourse NameCredits
BUS-623Data Visualization3
BUS-626Applied Analytics3
BUS-627Predictive Analytics3
BUS-628Applied Marketing Analytics3
BUS-629Applied Prescriptive Analytics3

Tuition, Fees & Financial Aid

Accreditation and Membership

Baldwin Wallace University is accredited by the Higher Learning Commission. The School of Business is a member of the Association to Advance Collegiate Schools of Business (AACSB).

Learn More

Ready to take the next step and learn more about graduate business programs at BW? Submit the form below or contact Carmen Castro-Rivera at (440) 826-3331 or today.