Hospitality & Tourism Management

Carmel Boyer School of Business

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The rapidly growing, multi-trillion-dollar hospitality and tourism industry needs savvy business leaders with strong management, financial and marketing skills who can excel in a global career field with outstanding advancement opportunities.

Baldwin Wallace's interdisciplinary hospitality and tourism management major will help you develop the leadership, communication, analytical and interpersonal skills needed to succeed in this engaging and exciting career field.

Rigorous, Real-World Studies

You'll benefit from comprehensive, rigorous coursework taught by professors with decades of career experience who can help you develop outstanding networking contacts and build an impressive portfolio of experiences that include stellar internships and event promotion activities.

BW's diverse connections in the industry will put you alongside professionals whose innovative and strategic leadership is shaping this rewarding career field. On campus, BW's rich array of cultural, language and study abroad programs can help you expand your awareness of international practices and sensitivities.

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Career Opportunities

The hospitality and tourism industry is a popular career choice because it offers diverse employment opportunities in management, operations, marketing, event planning, sales and guest experience in areas that include:

  • Hotels and resorts
  • Restaurants and food service
  • Cruise, airlines and other transportation
  • Theme parks and integrated resorts
  • Leisure, recreation and sports management
  • Convention and visitor centers
  • Tourist destinations and attractions
  • Spa and wellness management
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Cleveland Connection

With major league sport franchises, a robust lakefront and several national tourist destinations, Cleveland attracts 18.5 million visitors annually. BW's 20-minute proximity to Cleveland puts you within easy access to top cultural and entertainment organizations and events offering outstanding internship and employment opportunities.

Why a Bachelor's Degree is Best

While hospitality and tourism has traditionally been an industry that emphasized hands-on experience, the competitive nature of the business now requires a combination of experience and higher education to build a successful management career. BW's strong foundation of coursework helps students develop the in-demand business skills valued by employers.


Offered as a major, hospitality and tourism management is a comprehensive, immersive program that helps students learn and apply the fundamental principles of accounting, management, marketing and sales, operations, event planning and experience management.

A capstone internship provides exceptional hands-on learning. Also meaningful to your studies is an immersive 250-hour experiential requirement that puts you in a front-line hospitality position to broaden your understanding of day-to-day operations and the guest experience.

Course Catalog

Course Descriptions

Course descriptions, requirements for the major and additional information can be found in the University Catalog.


Our world-class faculty will help you tailor your educational experience to your personal and professional goals. Small class sizes and an 11:1 student-to-faculty ratio offer exceptional mentoring opportunities with BW professors.

Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, study abroad and a variety of co-curricular and other activities.

You will have the opportunity to travel with faculty to events such as the Super Bowl to participate in hospitality operations. You also can participate in conventions, festivals and special events as well as work at nearby attractions such as Cedar Point, Pro Football Hall of Fame and numerous other tourist attractions regionally and nationally.

Other experiential learning opportunities include:

Digital Marketing Clinic

A hybrid between a class and an internship, BW's Digital Marketing Clinic is a student-run, experience-driven agency offering digital marketing expertise to local businesses. Students work with small businesses to develop effective, research-based inbound marketing strategy including website design, social media strategy, targeted digital content, automated email marketing plan and a marketing playbook. In addition to gaining portfolio-building, real-world experience and networking opportunities, students can earn certifications from digital marketing applications like HubSpot and Hootsuite. City of Berea grant funding is available.

Society for Human Resource Management (SHRM)

Open to students of all majors, BW’s SHRM chapter provides career-minded students with information on networking, interviewing skills, professionalism and more. Members participate in Ohio Human Resources Games, an outstanding opportunity to network with professionals across the state.

Sales Club

Through a dynamic lecture series, workshops and mentoring, the Sales Club prepares students for the workforce. Students learn tactical, persuasive skills and are presented with opportunities to network with industry professionals. These experiences provide a competitive advantage as students enter the job market.

View all business student organizations and experiential learning programs.


Baldwin Wallace has long championed the success of its students. Evidence of this can be seen in the extraordinary achievements of its alumni spread throughout the United States and the world. BW graduates are employed in the hospitality and tourism industry in all career areas.



Lori Long headshot

Burton D. Morgan Endowed Chair in Entrepreneurial Studies
Ph.D., Kent State University

Lori Long

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Charles Campisi
Chair, Marketing and Sport Management
Associate Professor
Ph.D., University of Minnesota

Linda Chase
Ph.D., Kent State University

Tony Dick
Associate Professor
M.A.Ed., Baldwin Wallace University

John Fuehrer
Associate Professor
MBA, Baldwin Wallace University

Lori Long
Burton D. Morgan Endowed Chair in Entrepreneurial Studies
Ph.D., Kent State University

Andi Lyons
Assistant Professor
Ph.D., Florida State University

Mary Pisnar
Chair, Management and Leadership
D.B.A., Cleveland State University

Dale Sheptak
Associate Dean, Graduate Business Programs
Associate Professor
D.S.Sc. University of Leicester